CASE STUDY
Brand Protection for an Emerging Tech App
Comprehensive registration and protection for a Saudi tech app's brand: name, logo, interface, and domain names.
Challenge
An emerging Saudi tech app preparing for a major launch needed to secure its complete digital identity pre-launch to prevent any preemptive infringement.
Approach
We registered: the app name as a trademark, the logo, the user interface (as an industrial design), and related domain names. We added continuous digital monitoring.
Outcome
The app launched with comprehensive protection. In the first 9 months, 12 impersonation attempts were detected and immediately removed. The app is now valued at over SAR 40 million.
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