International Registration for a Saudi Fashion Brand

An emerging Saudi fashion brand prepared to expand into Gulf and European markets. The challenge was the cost and procedural complexity of registering simultaneously in 12 countries.

We used the Madrid Protocol to file a single application covering all target countries efficiently and at lower cost. We prepared precise class classification and certified translations.

The mark was registered in 11 of 12 countries within 18 months (one opposition was successfully responded to). Cost was 40% lower than filing individually in each country.