Sound Mark Registration for a Media Organization

A Saudi media organization developed a short sound mark (jingle) identifying its broadcast programs. The challenge: registering audio as a trademark — an unusual path in Saudi Arabia.

We prepared the file in waveform format describing the sound technically, and submitted a legal argument demonstrating the mark's source-identifying distinctiveness. We presented similar examples from international decisions.

The Authority accepted the registration — among the first sound marks registered in Saudi Arabia. The client now uses it legally and protects itself from audio imitation.