CASE STUDY
Trademark Valuation Prior to an IPO Deal
Financial valuation of a major Saudi trademark prior to IPO, according to international intangible-asset valuation standards.
Challenge
A major Saudi company preparing for an IPO on Tadawul. The investment bank requested a reliable valuation of the trademark as an intangible asset within the balance sheet.
Approach
We applied the international Royalty Relief Method backed by analysis of brand revenues, cost of building a similar brand, and market values from comparable transactions.
Outcome
Final valuation at SAR 340 million. The investment bank used the valuation in the prospectus. The Capital Market Authority accepted the numbers without remarks.
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