An Influencer Used a Client's Brand Without Permission in a Competitor's Ad
A well-known Saudi influencer appeared in a competitor's ad using our client's product negatively. A fast resolution combining law and PR.
A Saudi personal-care brand in Class 3. An influencer with 2.4 million followers posted a sponsored video from a competitor showing her using our product "in a way she didn't like" before switching to the competitor's. The ad reached 5 million views in 4 days.
Legal warning to the influencer + advertising company + platform (Instagram) within 24 hours. Grounds: unauthorized brand use, reputation harm, unfair competition, consumer misleading. Following up with Meta Brand Protection to remove the video. Counter-PR campaign with transparent videos from real customers.
Video removed within 48 hours. Official apology from the influencer. SAR 95,000 compensation from the advertising company. The counter-PR campaign restored customer trust and increased sales 23% the following month instead of the expected decline.
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