Trademark Protection in the Cosmetics Sector

The Saudi cosmetics sector is booming, especially under Vision 2030. But many new brands fail for avoidable legal reasons.

Classes and Procedures

Class 3 (cosmetic preparations): central. Includes makeup, skincare, perfumes.

Class 5 (medicinal preparations): if your product carries a therapeutic claim.

Class 21 (cosmetic tools): brushes, combs, accessories.

Dual Regulation

SAIP examines the mark. SFDA licenses the product as a health/cosmetic product.

Medical claims in the name or advertising are forbidden without clinical trials.

"Treatment cream," "skin medicine" = refused names. "Moisturizing cream" is fine.

Specific Challenges

Packaging is a core part of the brand. Register its design as an industrial design.

Distinctive colors (like MAC red) are registrable after proving consumer perception.

Influencers use your product name in their videos = clear controls in promotion contracts.

Regional Expansion

Saudi cosmetics spread to the Gulf, Turkey, North Africa.

Register in every target market before launch. Counterfeiting is fast in this sector.

At Rights we serve several emerging Saudi cosmetic brands.

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